Why? It can save you time, provide context to a conversation, and give you insight into your email marketing. Tracking emails can be a useful communication tool. The sender of the email is then automatically notified and can gain valuable insight into his/her email marketing.
The pixel is activated when the email is opened or when another metric has been actioned. When a tracked email is sent, the software will add an email tracking pixel. But they are entirely unsuitable for gaining insight into your work or personal inbox. They can be used to measure the success rate of large-scale email campaigns to see if they are performing how you would like. Of course, there are big email marketing platforms that provide tracking options for bulk messaging. Some email tracking tools can analyze the time an email is opened or even the click-through rates on any links or attachments within the email. Whether you’re emailing a colleague or a prospect, you’ll be notified when they have opened your email. Email tracking is a method of monitoring the delivery status of sent emails.
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